42 Financial Services
Website design for a Social Cause
What was needed?42 Financial Services wanted something special for their client’s Christmas gifts. Instead of unwanted surprises, they donated to four charities in their name. A simple landing page was needed so that the clients could feel part of this process by voting for their favorite cause.
The challenge was to move people’s feelings by motivating them to vote for their favorite charity instead of getting a traditional gift. Hence illustrations were chosen as the way to go to support each charity and evoke feelings of warmth, empathy and compassion.