Mobile phones are so important, we rely on them way too much and think that they are always going to be there, whenever required. But Bhavana, our Marketing Manager recently had a terrible experience with her phone and all her memories stored in there were gone in a blink of an eye. She felt like the phone broke a promise! And broken promises can be really harsh. With a heavy heart, she further says - "Always have a backup of your phone!". (No tears tough).

Any promise broken always hurts. Ensure your brand never breaks it! Don't leave your customer with a heavy heart. This could be about anything, promising an experience, convenience, availability, affordability or may be just sticking to a value. But suddenly snapping it or not delivering it to your customer would be really sad. Be a good brand. Keep the promise.

 Laughing Popcorn,
1st Floor, Kagalwala House,
CST Road, Santacruz East,
Mumbai - India

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