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a yellow colored diamond shape image

In the first go, creativity, design and branding bring visuals to mind! And yes, I agree, visual identities are a huge part of branding, in fact, that’s how branding comes to life! 

But you know, where does the magic really lie? It’s all in the thinking! It’s all about understanding your customers, your goals, trying to solve to puzzle and churning creative ideas.

Expect to find such writings in my blogs on here! In here, I share my thoughts, research, experiences and views on branding, creative direction, creativity, design and how all of it beautifully connects to life!

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I have surely been through a creative block! I stopped enjoying what I was doing, work just felt meh and …

Creative Process-Illustration for blog-Laughing Popcorn

Creative process! – I honestly never thought about this when I started my career as a designer. And the first …

Image showing illustrated Laughing Popcorn and a witty way to show the fun blog, about being a designer

Oh! I have been living the designer’s life since forever now! So classy, fancy. Yaa, we only do big talks …

A colorful illustration by Laughing Popcorn showing an ink bottle and it is the cover image of a blog for tips on print checks before printing design files

If you might not already know this about me, let me just say it – I simply love packaging design! …

A colorful illustration of a bath tub with cute flowers and bubbles by Laughing Popcorn

I think there’s something about a bath products brand, which is all colorful and vibrant! It just sounds like a …

A colorful tea branding concept by Laughing Popcorn

Before I deep dive into branding and packaging talks for tea, let me give you a little context! You know …