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In the first go, creativity, design and branding bring visuals to mind! And yes, I agree, visual identities are a huge part of branding, in fact, that’s how branding comes to life!
But you know, where does the magic really lie? It’s all in the thinking! It’s all about understanding your customers, your goals, trying to solve to puzzle and churning creative ideas.
Expect to find such writings in my blogs on here! In here, I share my thoughts, research, experiences and views on branding, creative direction, creativity, design and how all of it beautifully connects to life!
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So why does ice cream packaging design excite me?! I felt it would be nice to share this because how …
I have surely been through a creative block! I stopped enjoying what I was doing, work just felt meh and …
Creative process! – I honestly never thought about this when I started my career as a designer. And the first …
Oh! I have been living the designer’s life since forever now! So classy, fancy. Yaa, we only do big talks …
If you might not already know this about me, let me just say it – I simply love packaging design! …
I think there’s something about a bath products brand, which is all colorful and vibrant! It just sounds like a …