In the first go, creativity, design and branding bring visuals to mind! And yes, I agree, visual identities are a huge part of branding, in fact, that’s how branding comes to life! 

But you know, where does the magic really lie? It’s all in the thinking! It’s all about understanding your customers, your goals, trying to solve to puzzle and churning creative ideas.

Expect to find such writings in my blogs on here! In here, I share my thoughts, research, experiences and views on branding, creative direction, creativity, design and how all of it beautifully connects to life!

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A colorful tea branding concept by Laughing Popcorn

Before I deep dive into branding and packaging talks for tea, let me give you a little context! You know …