15th - 31st July 2020
Cinderella riding a Dragon Fruit...?!
What if Cinderella lived in a fantasy world and her carriage was made from a Dragon Fruit?! Fishes 'flew' to celebrate her and creatures of that fancy world danced with joy. Probably, the prince loved the carriage even more than Cinderella!! The sky was all pink with the soothing glow of the Dragon Fruit...perhaps, competing with the blush on her face....
Now what if a tea company asks, "Would you like to try our new soothing dragon fruit tea called - Cinderella's Carriage?"
You might look at it in a totally different light. Suddenly the tea might just become a little more than just a beverage for you. It will become an experience. Did you notice how stories can add a whole new meaning to your offerings and your brands?
Brands are a play of perception!
So with this bite size, tiny-mini twist to Cinderella's story, I wanted to talk about how we subconsciously develop 'feelings' by the way things appear for us or the way we are told stories. These feelings are what make us think about people, objects, ideologies and everything in life in a specific way. It forms our judgement towards them. You might suddenly look at a plain water-based tea in a completely different light if it is wrapped up with a different perspective.
Well, call it a trick or the way humans are wired, this is how it happens all the time!
Let me talk about another example that is currently top of mind because I saw a wonderful Ted Talk by Debbie Millman. She gave the example of a 'Swastika', the old Sanskrit symbol.
The symbol is so sacred for religions like Hinduism and Jainism and yet the same symbol when rotated, infuses fear! *Hail Hitler!*
If it was just the symbol that had the power, how could it stand for such different perspectives? After all, it's just a modest play of forms that have come together. The 'meaning' has been added by the stories built around it.
You know in the business space, what is this perception or what are these stories? - These are your brand! Yes, you heard me right. Your brand is nothing but the perception people get about you, the feelings it evokes, the image built in their subconscious mind.
Ensure that you build stories to give the right perception, it doesn't make a little, but indeed ALL the difference!
- by Radhika Nathany
"The purpose of our lives is to be happy." - Dalai Lama
IDEAS TO STEAL
Simple, easy to spell names will help your brand.
King Julien, Madagascar
Check him out for some wit!
Image Source: Madagascar.fandom.com/
How do we talk about 'Empathy'?
Of course, you have heard it a million, zillion times! But let's give a little more importance to this word that looks so humble (well, it's not a tough spell!). Empathy - the ability to be in the other's person's shoes. The ability to really understand what they are feeling. It's almost the key to so many solutions. If you understand the person opposite you, you can make better deals, you can develop better strategies, you can communicate to connect to them, you can have their attention. It's all because whatever you say will resonate with them.
Wondering how to get this high level, fancy sounding world into practice? Well, learn to listen more. Observe. And be selfless. Oh! Are you wondering if we do it? Of course! Why do you think, this is a short read? Let's face it, in this information loaded world, you wouldn't want to be burdened any more.
Brand name "Yahoo" is a backronym for "Yet Another Hierarchically Organized Oracle".
Listen More. Talk Less. Win It All.
These days were about catching up some international limelight, opening up our true-self to the world and going nuts!!
Radhika went overseas, digitally...
It doesn't seem like there are too many Indian names out there. It was just a modest little happy moment. Radhika Nathany, our CEO has her article about values, culture and branding covered on Brandingmag.com!
We are officially 'nuts'!
After lot of silent conversations and over thinking, we agreed that what really gets our heartbeat up are thoughts with no boundaries, infusing life in every cell of a brand, human connect that’s unforgettable. We talk about bears flying and penguins enjoying cheesecake. We can’tttt do without totally spicing it up! - Goshh! You see what’s happening! - We are going nutssss!
FOR THE JULY BORNS!
They say you have mood swings! - Just tell them, "Variety is the Spice of Life!"
After all it's your month...
"Thin sticks, thick bricks." Unwind your brain. Try saying this in a loop.
AWESOME SOULS ON PLANET EARTH
Snehil Singh, our Lead Designer suggests reading Persepolis 1: The Story of a Childhood, by Marjane Satrapi. She calls it raw, gripping, unbashed, humorous and haunting at the same time.
Hang in there! See you later.
Popcorn Journal - 15th - 31st July 2020
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