Save Your Cake

Branding & Packaging Design for a Cake Shop

What was needed?

Branding for young-mid age chocolate cake lovers! - They are the foodies, who really love and admire good chocolate cake. They love a playful vibe - it's about fun.

The challenge was, how can we capture this emotion to design a brand!

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Solution

- Development of the brand story - fun, exaggerated ways in which a cake lover would stop people from taking a bite of his/her cake.

- Develop characters to capture the vibe of the communications.

- Convert the story into the brand's visual identity system.

- Brand identity, packaging and merchandise design.