Save Your Cake
Branding & Packaging Design for a Cake Shop
What was needed?
Branding for young-mid age chocolate cake lovers! - They are the foodies, who really love and admire good chocolate cake. They love a playful vibe - it's about fun.
The challenge was, how can we capture this emotion to design a brand!
- Development of the brand story - fun, exaggerated ways in which a cake lover would stop people from taking a bite of his/her cake.
- Develop characters to capture the vibe of the communications.
- Convert the story into the brand's visual identity system.
- Brand identity, packaging and merchandise design.