Tot and Them

Digital Design - Story Telling - Campaign - Character Design - Illustration - Animation

A little 'toast' to Teetotallers.

Well, this one came up as Radhika, our Founder is a teetotaller. Being a teetotaller can often come in with a lot of resistance from the social circle. Yet, it is a choice that many are making, specially due to health concerns and hence the non-alcoholic drinks industry is on a boom. With all this 'brewing' in our nutty brains, Tot and Them happened! Tot is a teetotaller and Them represents the voice of the people around him who have 'serious concerns' about Tot's choice of being a teetotaller. And this story captures the banter of Tot & Them.

P.S. - A closing message. Sometimes the choices we make could be different from the general perception or belief systems of the society. But instead of taking it to heart, just be like Tot and enjoy your uniqueness! ;)

Approach & Solutions
Exploring possible ways to talk about the subject - Freezing on the comic style - Understanding the persona of a teetotaller -Understanding campaign audience - Capturing the vibe into characters - Research on common instances - Copy to add wit

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Challenges we Resolved
How to talk about the subject in a non-offensive manner and add humour. To make ever-green characters.