Tot and Them

Branding for Non Alcoholic Beer and Community Building

What was needed?

The branding concept was based on communicating the nagging faced by a teetotaller, in a fun witty way. Encouraging people to stand for what they believe in, with a pinch of salt.

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Solution

- Think about all instances a teetotaller could face in social settings for his choice of not having alcohol.

- Use witty ways to flip the thoughts and frame copy on how he could answer them back.

- Develop characters to capture the vibe of the communications.

- Design, Animate, Execute and let the world know!